Tasks in Market Segmentation

Tasks in Market Segmentation 1. Analyze consumer product relationship 2. Investigate segmentation bases 3. Develop product positioning 4. Select segmentation strategy 5. Design marketing mix strategy The first task in segmenting the market is Analyze consumer product relationships—this entail the analysis of the affect and cognition, behaviour, and environments involved in the purchase/consumption process. 3 general approaches to this task— 1. Marketing managers may brainstorm the product concept and consider what types of consumers are likely to purchase and use the product and how they differ from those less likely to buy. . Focus groups and other types of primary research can be used for identifying differences in attributes, benefits, and values of various potential markets 3. Secondary research may further investigate differences in potential target markets, determine the relative sizes of those markets, and develop a better understanding of consumers of this or si milar products Investigate segmentation bases. There are no simple way to determine the best bases for segmenting markets. Benefit segmentation. The benefits people seek in consuming a given product are the basic reasons for the existence of true market segments.Psychographic segmentation. Differences on consumer lifestyles. Activities(work, hobbies, vacations), interests (family, job community), opinions9social issues, policitcs, business) Person/situation. Market can be divided on the basis of usage situation. Example: clothes and footwear—market are divided on the basis of sex, size, usage situation or social events Geodemographic segmentation. Identifies specific households in market focusing on local neighbourhood geography (such as zip codes) to create classifications of actual addressable, mappable neighbourhood where consumers live and shop.Develop product positioning. Positioning the product relative to competing products in the minds of consumers. Objective: to form a particular brand image in consumers’ minds 5 approaches to positioning strategy: 1. Positioning by attribute. Most common positioning strategy associating a product with an attribute, a product feature, or a customer feature. Example: toothpaste –fights cavity, whitens teeth 2. By use or application. Represents a 2nd or 3rd position designed to expand the market. Example: Cellphone—texting, 2nd videocam, 3rd–email 3. By product user or class user.Associating with a specific lifestyle profile. Example: alcohol—pampamilya na pangsports pa 4. By product class. Example: camay—beauty soap, safeguard—family soap, ivory-mild soap for sensitive skin 5. By competitors. To convince consumers that a brand is better than the market leader or another well-accepted brand on important attributes. Commonly done in advertisement where competitor is compared. Example: tide compared with brand x and brand y Positioning Map. A visual depiction of cons umers perceptions of competitive products, brands, or models.It is done by surveying consumers about various product attributes and developing dimensions and graph indicating the relative positions of competitors. Select Segmentation Strategy Four Basic Alternatives 1. The firm may decide not to enter the market. This may mean there are no viable market niche for the product or brand or model. 2. The firm may decide not to segment but to mass marketer. This may be appropriate in three situations— a. When the market is so small that marketing to portion of it is not profitable b.When heavy users make up such a large proportion of the sales volume that they are the only relevant target. c. When the brand is dominant in the market and targeting to a few segments would not benefit sales and profits. 3. The firm may decide to market to only one segment 4. The firm may decide to market to more than one segment and design a separate marketing strategy each. Three Important Criteria to Base Segmentation Strategy Decisions: 1. Measurable. Be able to measure size and characteristics. Example: income 2.Meaningful. Segment is large enough to have sufficient sales and growth potential to offer long-run profits. 3. Marketable. Can be reached and serve profitably. Consumer Behavior and Product Strategy Product affect and cognition: Satisfaction and dissatisfaction. Consumer satisfaction is critical in marketing thought and consumer research. Satisfied more likely to purchase the product; dissatisfied more likely to switch products or brand. Expectancy disconfirmation with performance approach is a current approach in studying satisfaction.This approach views consumer satisfaction as the degree to which a product or service provides a pleasurable level of consumption-related fulfilment. It is a degree to which a product performance exceeds the consumers expectations. Prepurchase expectations are consumers beliefs about anticipated performance of the product. Postpurcha se perceptions are consumer’s thoughts about how well the product performed. Disconfirmation refers to difference between the two perceptions. 3 types of disconfirmation: 1. Positive disconfirmation occurs when product performance is better than expected.This lead to satisfaction or a pleasurable level of fulfilment. 2. Negative disconfirmation occurs when product performance is lower than expected. This thought lead to dissatisfaction. 3. Neutral disconfirmation occurs when performance perceptions just meet expectations. Product Behavior Major objective of marketing is to increase the probability and frequency of consumers coming into contact with products, purchasing and using them and repurchasing them. Two classes of consumer behavior: 1. Product Contact. Involves behavior such as locating the product in the store, examining it, and taking it to the check out counter.A consumer may receive free sample in the mail, or on the doorstep on be given sample in the store, borrow product from a friend and use it, receive a product as a gift, or simply see someone else sue the product and experience it vicariously. 2. Brand Loyalty/Variety Seeking. For consumers to be brand loyal, they must not only purchase the same brand repeatedly but also has cognitive commitment to do so. Brand must have sufficient meaning for them that they purchase it not because of convenience or deals but because the brand represents important benefits or values to them.Brand loyalty is an intrinsic commitment to repeatedly purchase a particular brand. It is differentiated from repeat purchase behaviour because it focuses only on the behavioural action without concern for the reasons for the habitual response. Variety seeking is a cognitive commitment to purchase different brands because of factors such as the stimulation involved in trying different brands, curiosity, novelty, or overcoming boredom with the same old thing. Useful strategies for loyal customers: 1. If the only profi table segment is the brand loyal heavy user, focus on switching consumer loyalty to the firm’s brands 2.If there is sufficient number of brand loyal light users, focus on increasing their usage of the firm’s brand 3. If there is a sufficient number of variety-seeking heavy users, attempt to make the firm’s brand name a salient attribute and/or develop a new relative advantage. 4. If there is a sufficient number of variety-seeking light users, attempt to make the firm’s brand name a salient attribute and increase usage of the brand among consumers, perhaps by finding sustainable relative advantage. Product Environment Refers to product-related stimuli that consumers attend and comprehend.Majority of this stimuli are received through the sense of sight. Example: How a cloth feels so smooth influences consumer affect, cognition, and behavior. Two types of environmental stimuli: 1. Product attributes. Major stimuli that influence consumer affect, cognition, a nd behavior. Consumers may evaluate these attributes in terms of their own values, beliefs, and past experiences. 2. Packaging. Element of the product environment on which marketers spend billions annually. Packaging objectives: 1. Should protect the product as it moves through the channel to the consumer. 2.Should be economical and not add undue cost to the product 3. Should allow convenient storage and use of the product by consumer 4. Can be used effectively to promote the product to the consumer. Package sizes can influence not only which brands consumers choose but also how much of a product they use on particular occasions. Package colors are thought to have an important impact on consumers affect, cognition, and behavior. Colors can connote meaning and can be used strategically. Brand identification and Label Information on the package provide additional stimuli for consideration by the consumer.It simplifies purchase and for the consumer and make the loyalty development proc ess possible. Label information includes instructions, contents, lists of ingredients or raw materials, warnings for use and care of the product. Product Strategy. Designed to influence consumers in both the short and long run. In the short-run, new product strategies aim to influence consumers to try the product; in the long run, product strategies are designed to develop brand loyalty and obtain large market shares. A critical aspect of designing product strategies involves analyzing consumer-product relationships.This means consumer product-related affect, cognition, behavior, and environments should be carefully considered in new-product life cycle. Characteristics of Consumers; 1. Innovators 2. Early adopters 3. Early majority 4. Late majority 5. Laggards Characteristics of Products 1. Compatibility. How will does this product fit consumers’ current affect and cognitions, and behaviours? –degree to which product is consistent with consistent with consumers current affect, cognition and behavior. 2. Trialability. Can consumers try the product on a limited basis with little risk? -degree of which product can be tried on a limited basis or divided into small quantities for an inexpensive trial. 3. Observability. Do consumers see or otherwise sense this product? –degree to which products or their effects can be sensed by other consumers.4. Speed. How soon do consumers experience the benefits of the product? –refers to how rapid consumers experience the benefits of the product. 5. Simplicity. How easy it is for consumers to understand and use the product? –the degree to which a product is easy for a consumer to understand and use. 6. Competitive advantage. What makes this product better than competitive offerings? -the degree to which an item has sustainable competitive advantage over other product classes, product forms, and brands. 7. Product symbolism. What does this product mean to consumers? –refers to what the pr oduct or brand means to the consumer and what the consumer experiences in purchasing and using it. Consumer researchers recognize that some products possess symbolic features and that consumption of them may depend more on their social and psychological meaning than on their functional utility. 8. Marketing strategy. What is the role of other marketing mix elements in creating a functional or image-related relative advantage?Favorable image is created through the other elements of the marketing mix. Promotion in the form of advertising is commonly used to create a favorable image for the brand by pairing it with positively evaluated stimuli such as attractive model. Price. Create brand images as well as provide functional competitive advantage. Consumers perceived a relationship between price and quality. Price can position a brand as a good value for their money. Distribution. Good site locations and a large number of outlets are important advantage esp in the food markets

Commerce as the optional subject

When I was in the 9th grade, I took up commerce as the optional subject for the sheer reason of exploring it anticipating a career in a non-science field. My High School results card declared my excellence of commerce over science and I took that as a clue to take up commerce in Junior college & to later pursue it in my undergraduate degree. I secured a First Class with a specialization in Financial & Management Accounting. During my days as commerce undergraduate, I came across various options for a choice of career and perceived Management to be a challenging, versatile, innovative & evolving preference of many. Though it attracts a multitude, only a handful are able to make a mark and I want to be amongst those few. Having finished undergraduate studies, unlike many of my batch-mates, I did not opt for a job that would train me in either back office support or bare minimum accounting practices; only to end up doing a clerical job for the sole purpose for earning money. I decided to continue my studies to shape up my career and choose Healthcare Management. I joined the Symbiosis International University to initiate my professional studies. The Healthcare Industry is one, which affects peoples’ lives & contributes towards the building of any nation in a holistic manner. Also, globally one can categorize the Healthcare Industry as one with a high a potential for growth, development and innovation for a better living in times to come. The Business Week Magazine cites that â€Å"since 2001, the health-care industry has added 1.7 million jobs†, which is quite a high number when compared to other industries. Moneycontrol.com, a leading finance & investment oriented website says that â€Å"A latest study by global management consultants McKinsey predicts that India's healthcare industry will reach a staggering USD 190 billion mark in less than two decades†. Job opportunities in the Indian Healthcare Industry are like diamond mines in an unclaimed terrain. Early claimants get the maximum benefits. In this industry, I have discovered various opportunities that can be take me places. To blend my knowledge of finance with healthcare I studied Health Insurance at Bajaj Allianz, India’s leading insurance providers. Further, I worked with a healthcare consultancy & a cardiac care set-up as a part of Project handling teams. Presently, I’m associated with a Super speciality Ophthalmology Institute as Manager (Administration & HR). But, I have come to a conclusion that to succeed in this super specialized industry, I need additional education to build a better career. This is the reason why I look ahead at new horizons for enriching experiences to polish my know-how on Finance. I believe I have the dedication, resilience and resolve required to do justice to my aspirations. I am confident that these traits would help me to contribute to the challenging and intellectually stimulating environment of (NAME) University.

Dying Religions of the World Research Paper Example | Topics and Well Written Essays - 2500 words

Dying Religions of the World - Research Paper Example As the report declares The great numbers of religious beliefs found among the people living in the contemporary world testify of the divergence of religious views found in the world today. The believers of the various religious beliefs have organized themselves into different religious groups hence the emergence of denominations, sects, and sub sects among others which originate from the mainstream religious beliefs. With the proliferation of the religious beliefs, various reactions from the wider society and especially from the believers in the mainstream religion have emerged. From the essay it is clear that following doctrines taught to the believers in the religious organizations and other factors, there has been a great shift in the trend and the rate of growth within the religions of the world with some religions showing a positive growth while others have displayed negative growth- the number of followers diminishing with time. The following discussion is about the world religions which are dying with time and the causes attributed to their dying. The believers in this religion practice monotheism and the belief that God has continually sent prophets with a revealed word for the people. Some of the prophets they believe to have been sent by God include Adam, Jesus, Buddha, Mohammed, Krishna and Siyyid 'Ali-Muhammad among others. The followers of this religion have for a long time acted as targets of heavy persecution by a number of countries with a particular note to Iran.

Meeting with an advisor Article Example | Topics and Well Written Essays - 250 words

Meeting with an advisor - Article Example I now know that I am not the kind of person who can multi-task between a job and class work and have decided to devote all my time & energy towards my education. The second reason for my low GPA is because I was confused between the choice of majoring my studies in Management or Human Resources. My initial choice was HR but now I think my interest is more in Management than HR; this confusion has been responsible for my deteriorating performance. In the meeting with the MHR advisor I had the opportunity to explain my case personally and outline the measures I going take to improve my GPA going forward. I also had the opportunity of having his ear and opinion following my explanation of the issue. The MHR offered very valuable opinion and advice to me with regard to my situation which greatly influenced my final decision to choose Management as my major. The meeting with an MHR advisor was therefore a very valuable

Evolution of Policing through the 20th century Research Paper

Evolution of Policing through the 20th century - Research Paper Example This paper will discuss the various changes that have occurred in the policing process. The paper will also discuss the intelligence based policing that has been adopted and which has transformed the policing process. The intelligence based policing makes use of information gathered and analyzed in an attempt to reduce crime. The paper will also suggest an effective policing strategy. The process of policing and law enforcement has evolved over time to the present state where the law enforcement agencies and departments are trained and highly specialized to enable them to face various problems and situations. The evolution of policing has seen the interaction between the community and the police and law enforcement agencies undergo major transformations (Palmiotto, 2011). Traditionally, the law enforcement and policing was modeled on the England system of policing. The law enforcement agencies had the mission of controlling and preventing crime and adopted a strategy that allowed preventive patrol. In the policing process, there was an emphasis on the protection of the individual’s liberty, which could effectively limit police authority. The policing process has however undergone some major changes in the process to evolve to meet the needs of the community (Skogan & Kathleen, 1997). The evolution of policing beyond the boundaries of the country has also been taking place at a rapid pace. There have been rapid expansions in the process of international policing as the world continues to open its borders and threats of terrorism continue to affect more countries. In the 20th century, there has been the advancement of international institutions that deal with the deployment d international forces (Skogan & Kathleen 1997). Such international agencies include NATO and the United Nations. The police forces in different countries have evolved to the point where they have structures in place to enable exchange of information for

Illegal immigration of Mexico Essay Example | Topics and Well Written Essays - 750 words

Illegal immigration of Mexico - Essay Example Tighter border control would be the first necessary solution for the problem of illegal immigration. Tighter border control must be enforced through increased manpower and the integration of better technology into the system. According to Krikorian, the current state of manpower for border control has only one man guarding an entire mile of the borderline. (Krikorian 2006) It is of no surprise then that illegal immigrants can sneak in during their watch. The government must thus appropriate sufficient funds to employ additional border guards. Increased manning of the Mexican border, however, would not be sufficient by itself to effectively tighten border control and decrease the number of illegal entries. An increase in manpower must also be accompanied by an upgrading of the currently technology, such as sensors and floodlights, for example, that are being used in border control. The construction of heavier and taller fences with adequate lighting to replace the weak wire fences tha t litter the borderline is one basic upgrade that would already be of much help. Although this upgrade would come at a cost, it would be worth it because the economic costs being borne by the government and the citizenry as a consequence of illegal immigration far outweighs the cost of such upgrades. Second, a national verification system accessible to prospective employers must be set up to ensure secure verification of a prospective employee's legal status. Right now, illegal immigrants are easily entering employment with the assistance of a black market catering to the manufacture of false identification papers. Since the documents that are being required for employment can be readily falsified, employers sometimes unwittingly employ illegal immigrants. As such, there is a need to set up a secure and comprehensive database of all citizens, legal immigrants, and foreign nationals with work permits so that companies and employers can verify the work eligibility of an applicant. According to Mazzolia and Simpson, such a system was already proposed much earlier upon the enactment of the 1986 Immigration Reform and Control Act but was left unimplemented to pacify interest groups who objected to such a system as intrusive of personal privacy. (Mazzolia, 2006) This intrusion on pers onal privacy would supposedly occur since the open access to such a system would allow an employer to verify the records not only of his applicants but also of his next-door neighbor. While such abuses are indeed possible with the proposed system, the effectivity and necessity of implementing such a system justifies such a sacrifice. According to Vaughan of the Center for Immigration Studies, a similar pilot program launched in 1997 succeeded not only in detecting illegal alien applicants but was also shown to effectively dissuade illegal aliens from seeking employment in such establishments. (Vaughan 2006) With such a high probability of success, we cannot afford to forfeit the use of such a system for privacy concerns that can actually be tempered by limiting the extent of personal information that would be available in the

International Affairs Essay Example | Topics and Well Written Essays - 8000 words

International Affairs - Essay Example Now when universities will not include international affairs program in their offered courses, how come grant makers would realize the need of funding in this area. That's why when we try to search universities offering postgraduate education in International affairs program; we mostly find public universities offering programs in this area. The second thing is that the grants are normally given to the people who are pursuing degrees in the field of science management and medicines since according to their perception they contribute directly to the development and well being of the country. There is not much realization among funding individuals and organization that international affairs programs hold key importance when it comes to serving country and people with the knowledge. But still there are some scholarships and funding programs which are open to almost all kind of studies and so for International Affairs program too such as FulBright scholarship program awarded by FulBright US. But they require some limitation for serving period after the completion of program. "An extensively details form is required to be filled in by the applicant with supporting original documents. These things are sent to the committee that examines the form look for the merit of the candidate and offer him or her scholarship if they find it appropriate" (FulBright, 2005). "Our goal is to establish an institute for international public policy. This institute shall conduct a program to significantly increase the numbers of African Americans and other under represented minorities in the international service" (Higher Education Act, 2003). But this grant is not directed towards the students rather they are given to the institutes and then students can contact those institutes for the scholar ships programs.Rotary International is another organization which has considerations towards this area and is offering tremendous support in the form of scholarships and fellowships to international affairs students. They are also offering their own developed programs for studies in this area such as Rotary Peace and Conflict Resolution Program. "Located in seven leading universities around the world, Rotary Centers provide Fellows the chance to study in a master's level program in conflict resolution, peace studies, international relations, and other related discipl ines" (Rotary, 2005). World Affair Council is also offering programs in International studies, both short term and long term, in partnerships with universities as well as self developed program. Their associations with United Nations' organizations enable them to offer program and scholarships students and professionals from all over the world (World Affairs Council, 2003). NAFSA, the association of international educators also provides grants, scholarships and training programs with the help of their member individuals and universities in the field of International studies. Along with that they also provide complete information and guidance in providing the students with the knowledge how to get a scholarship and grant available for

Next Generation Weather Satellites Research Paper

Next Generation Weather Satellites - Research Paper Example in this research paper called "Next generation weather satellites'', the author describes the perspective that our world can achieve with modern meteorological equipment. This theme is underlooked from the technical side, so this paper will be helpful for students of Technical faculties or Design. The author strongly believes that next generation weather satellites are still in production, while others are still in the design process for maximum efficiency and reliability possible, as well as operational life. As a result, there is a need to look at the next generational weather satellites based on their design and technological features onboard that are used for weather forecasting and planning purposes. The design of next generation weather satellites is dependent on a number of aspects, of which the cost of production is one, and this plays a crucial role in determining how soon these systems can be operational. As such, the cost of facilitating the creation of next generation wea ther satellites is high and therefore requires a large amount of capital. This is following the steps used in the design of different technologies used in this heavy equipment in that there are the design fees. Current programs in this venture of producing next generation weather satellites have faced significant constraints from financial pressure and shortcomings, where most of the projects to produce them have overrun their budgets. This paper consists of Introduction, Main part and Reference List. Download and get you highest A! The main reason for this lies with the fact that the components required to produce a single satellite are not required en masse, but are instead procured from different manufacturers, which makes the price high due to poor economies of scale based on wholesale and retail prices (Altium, 2012). Single components cost more than bulk component sales, thus there is need to consider the pricing in the designing of the next generation weather satellites based on price, where in spite of the high cost of design and production of the satellites, bulk production of the satellites is more viable due to lowering the cost of the components. In addition, another factor in the design of next generational weather satellites in relation to the cost is being cost effective in saving operational costs from older satellites that have been in orbit on in a geosynchronous position with earth. As such, designing these satellites based o efficiency is a feature to be considered as even current trends indi cate that studies have been done to assess the role of cost effectiveness in next generation weather satellites. Costs of factoring in and using next generation satellites based on improved modern technology are lower than the current satellites in orbit considering the resolution of images captured from technically and technologically advanced features to be found in next generation satellites (Gonzalez, 1998). Considering this, designing next generation weather satellites requires production of data such as maps and tracking of weather patterns at only a fraction of the conventional cost used in traditional satellites that are already in orbit. The above consideration in designing next generation satellites ensures that the functionality of these satellites is meant to overtake the current weather satellites by cutting down on their cost of operation in relation to resolutions and photographic units to be incorporated into the equipment. This is further to translate the cost of of fering access to the satellites, since there will be no need to keep analyzing the data from a third party point on the ground since all is taken care of from the satellites end. The above brings in the concept of technological inclusions in designing next generation weather satellites. In tis point, there is one key aspect to assess and analyze critically as it serves the central point in the entire satellite network for both existing and next generation. Sensors are what pick up information and

Twenty-first Centry Images of Nurses and Nursing Essay

Twenty-first Centry Images of Nurses and Nursing - Essay Example Effective leaders in the nursing professional also ensure that the nursing education and practices are quality and safe. Effective nursing leadership advocates for an innovative, collaborative, and evidence-based working environment, which assists the nurses in the profession to have value and respect in their position. The nursing profession has evolved over the years, from the initial description of altering the environment to ensure that the patient is in the best condition possible for nature to act upon them. This was the initial description of nursing by Florence Nightingale in the mid 1800s. However, the world has had broad and milestone advances in technology and scientific facts over the past decades, thus the roles of nurses have evolved to those of promoting health, assisting patients to cope with their illnesses, and preventing diseases. The roles of a nurse including meeting some of the needs of a patient that cannot be met by any other member of the society (Summers and Jacobs, 2009). Currently, the nursing career is a helping profession, providing assistance services to the well being and health care of patients. Nonetheless, the nursing profession is expected to evolve even more as we venture into the second decade of the twenty-first century. The nursing stereotypes has also changed with the development of the nursing profession, evolving from a domestic art, a religious calling, a skilled discipline, a pool of expert managers, a pool of expert clinicians to today. The media representation of the nursing professional influences the societal view of nurses and nursing in general, portraying them as toxic to innocuous. Among the representations include the ministering angels taking care of wounded soldiers, the dumb nurses happy to be on the receiving end of patients’ coughs, the saucy nurses wearing their usual abbreviated skirts, pneumatic breasts and frilly hats, and the battleaxe, the queen of patient torture in ward routines. However, experienced and qualified nurses have come forth to present the real images of nursing and the profession, arguing that the media portrays the professionals as background fillers rather than highly skilled, university educated, and autonomous health care specialists responsible for the life and death of patients. These nurses oppose the commonly held notion that technology can replace nursing, presenting facts that back their stand. According to them, a device hooked up to a patient cannot detect some of the subtle changes that may be life threatening to the patient like demeanor, color, state of mind, or their speech (Summers and Jacobs, 2009). The image of nurses and nursing is improving over time, with more regards and appreciation over the importance of the profession. The education and practicing standards of nurses have improved immensely in the twenty-first century, with the curriculum incorporating high-level skills and techniques on health care. In today’s society, nursing is considered as an autonomous and professional, complete with its own theories and methodology. 2. Describe three historical views that influence or have influenced the definition of contemporary nursing as a science, an art, and a practice? Many nurse researchers consider the contemporary nursing profession as a basic science. This is a result of the various nursing theories put forth. Contemporary nursing principles organize the nursing theories in a hierarchical order,

Research-based Reading Program Essay Example for Free

Research-based Reading Program Essay The Texas Reading Initiative has outlined a fairly comprehensive statement on the value of reading and the significance of infusing the habit of literacy among the young. Besides teaching/conducting a reading program per se, the quality, depth and integrity of such teaching methodology is equally important. This is the main reason why most reading advocates have bannered the discourse of a â€Å"research based† reading program rather than the traditional teaching methodology for teaching children how to read. It works on the emerging assumption that teaching the young is delicate enough for the reading teacher to adapt a research-based method. The paper on Components of a Research-based Reading Program, part of the Red Book Series by the Texas Education Agency, outlines the fundamental attributes of the recent development of teaching reading among the young. It is composed of a deeper understanding of the recesses of a child’s mind, its formation, development and predictable growth (Hilgard, 2001). Generally, the essential attributes of these Twelve Essential Components comprise an advanced understanding of adult-child training and communication: the Teacher-Trainer, the channel and the recipient (the child). These maybe the basic attributes of ordinary communication but an analysis of the paper can reveal that the communication framework is actually the basis of this research-based program, not to mention that the concept of code interpretation and language are involved and mentioned in that paper. The two ends of this communication curve, the Teacher-trainer and the child are the live working elements of this reading program, which makes the simplest components. What is generally interesting in these Twelve Components is the channel element and how the child decodes the communication. The paper frequently discusses the concept of language and how the child perceives instruction from the teacher, which is its whole point. This is the brunt/meat of the teaching methodology, where the paper discusses â€Å"opportunities† and â€Å"strategies† to aid child development. Such things are stated on the paper as to how to exploit the nature of the language channel, where educators strategically use the oral component to understand the written language-the act of reading. According to the authors, by the oral way, the child is directed into opportunities for appreciating sounds, its differences and â€Å"referents†, a concept used by linguists. They say that children may read aloud and â€Å"understand their building blocks† (www. tea. com), which we assume as auditory building blocks. This may imply that to reinforce one’s reading, one has to learn how to speak it first, using the auditory logic of the language’s construction, thus utilizing the nature of the child’s brain to absorb these â€Å"building blocks† into communicative memory (www. childdevelopmentinfo. com). And of course, there is the written format to contend with. This is where the recipient can visually decode using some of the strategies. Decoding in this context means visually playing with the language construction (â€Å"wordplay† as the paper says) through â€Å"blending† and what they call â€Å"word families† and writing patterns. On a lighter note, there is nothing new about the research-based reading program offered by the Texas Reading Initiative. The allegedly â€Å"new† methodology works much like teaching a foreign language to students in the collegiate level, but in the child’s case, localized and specialized for a kindergarten or grade-schooler. The same opportunities and teaching strategies have existed in basic foreign language class in university, and child psychologists seem to find it effective if made easier for children. Reference: Child Development Institute. Reading Improvement. Retrieved January 27, 2008, from http://www. childdevelopmentinfo. com/store/reading-improvement. htm. Hilgard, E. R. (2001). Introduction to Psychology. New York : Harcourt Brace Jovanovich.

A Case Study Of The Romano Family Social Work Essay

A Case Study Of The Romano Family Social Work Essay Drug abuse as well as alcohol and tobacco use is the leading cause of all preventable deaths and illnesses in the United States. The awareness by the public about the medical consequences of abusing substances has over the last 15 years been awakening as a result of the ever-increasing rate of AIDS prevalence among substance abusers. However, AIDS only represents a tip of the iceberg to the problems presented by substance abuse. Tobacco, alcohol and other drugs contribute to half a million deaths yearly. This represents a ratio of one in every four deaths. The morbidity as a result of legal and illegal drug abuse is also of equal devastation. Substance abuse has tremendous cost in terms of the loss of productivity and its demand on the heath care resources. This is as a result of viral and bacterial infections from illicit drugs injections, cardiopulmonary diseases and cancer as a result of smoking and vehicular crash and cirrhosis from alcohol among other complications. This excerpt will offer a review of information regarding the risk as well as the protective factors that aid in the development of substance abuse as well as the effectiveness of interventions meant to prevent substance use in this population. It will mainly focus on the Romano Family case study and produce relative literature that would aid in the familys treatment and prevention of further substance abuse. The Romano family case study The Romano children exhibit most of the symptoms present in substance abusing adolescents. This include: sudden change in personality in areas such as discipline, school attendance and grades; the children have also been reported to have outbreaks of tempers and flare ups, two of the children actually insulted their respective teachers; a withdrawal from necessary responsibilities; a change in the overall attitude of the adolescent; loss of interest in some of the childs favorite pursuits; a change of friends as well as being reluctant to be visited by friends; sudden aggression, nervousness and jitteriness; difficulties in being attentive; increased secretiveness; deterioration of grooming. The symptoms exhibits often differ from one individual to another as well as across different substances abused (Fisher Harrison 2011). However, the most glaring symptom in any case of substance abuse is a radical change in ones behavior. Other physical symptoms amongst substance abusers include impaired motor skills, memory impairment, slurred speech and attention impairment. Substance abuse is often classified into three classes. Substance use comprises the occasion use of drugs and alcohol without advancing to tolerance or experiencing withdrawal symptoms when one is not on drugs. Substance abuse comprises the continual use of drugs while having the knowledge that it us creating, physical, social and psychological problems (Maguin, Zucker, Fitzgerald, 1994). Once a person develops dependence, then they experience substance use over a loner period than they had anticipated or intended, they struggle with controlling the use of the substance without any success, a lot of time is spent sourcing the drug, using it and recovering from it, there are frequent episodes of detoxification and intoxication, continuous substance use even when there is knowledge of the physical, social and psychological problems of the usage, withdrawal symptoms, increased tolerance, using the substance to relieve the effect of withdrawal symptoms. For dependence to be diagnosed, t hen, at least three of these factors must be present. In the case of the Romano children, they are not. They as such mostly fall in the stage of use and some in the substance abuse stage considering the behavior changes and social damage in their respective classes, insulting teachers and fighting other students (Fisher Harrison 2011). Diagnosis and treatment of substance abuse in Romano Family The younger a child starts engaging in drug usage, the higher the risk is that he/she will develop substance abuse disorder later on into adulthood as well as suffer from serious associated health consequences. Six of the Romano children have displayed symptoms of substance abuse. To make matters worse the youngest of them is 6 years. As such, their situation needs immediate remedy. This is because of the consequences of using drugs especially at such a young age. Accidental and intentional fatalities that are associated with the usage of alcohol and drugs in the adolescent population are the leading cause of preventable deaths in the 15-24 year population bracket. Alcohol consumption in this population presents the highest risk of academic underachievement, depression, delinquency and teenage pregnancies. Drug use has also been presented as one of the contributing factors to the rise in HIV infections witnessed between 1985 and 1990. Research shows that this period also presented th e crack cocaine epidemic. The lifestyle of drug and alcohol abusing places the victim in a more precarious position of getting infected due to the reduction in inhibitions, impaired judgment and the sex-for-drugs phenomena (NIDA Notes, 2002). Predictive risk factors The risk-protective theory is the most relevant model in attempting to develop an evidence- based model to provide diagnosis and treatment options for the Romano family substance abuse problem. According to these theories, addiction to drugs develops as a result of a complex interplay between the victims, the agent (alcohol/drugs) and the individuals environment. Interactions between cognitive, social, cultural, personality attitudinal and developmental factor is usually the determinant of substance abuse in children. As an individual, one might be pre-disposed to alcohol and drug use as a matter of their genetic makeup. The family is usually a culprit in initiating the first influence to drink alcohol, smoke or use other drugs. Other factors that are related to adolescent drug use include poor school performance, low religiosity poor self image, family dysfunction, parental rejection over- or under-controlling parents and divorce. In the case study, the parents are mostly absent fro m their childrens lives because of their busy work programs. This can be considered a factor as the children may be feeling neglected. The parents absence has also helped the substance abuse habit to continue uninhibited so far (Belcher, Shinitzky, 1998). Peer influence is also a leading factor of initiating adolescent into drug abuse. Children predisposition to abuse drugs often pushes them to seek out others who have similar inclination. The Romano family children seem to adopt this model in their abuse which affects all six of them, a large number in one family by any ones standards. They have shunned peer groups in their school and only associate with one another. In this case the influencing peers are the siblings. If there substance abuse is peer based then it is likely for them to be easier to abstain from the habit as opposed to if a psychological dysfunction is present (Belcher, Shinitzky, 1998). In the community, African American and their Hispanic counterpart are likely to obtain drugs in a relatively easier and cheaper way than their white peers. This exposure is however misleading as the white adolescents have a higher reported rate of substance abuse that their African American counterparts. However, the adolescents in populations in lower privileged neighborhood were most likely to be exposed to cocaine up to five times more than those in privileged areas (Belcher, Shinitzky, 1998). The likelihood that a child will develop externalizing disorders can be traced back to preschool years. Oppositional defiant disorders, conduct disorders and attention-deficit/hyperactivity disorders observed in children during their preschool years are likely to develop as a child grows older. This conditions even if mild in the early years may advance into severe symptoms such as aggression, stealing and substance abuse. Another factor is difficult temperament in children that is characterized by negativity, moodiness, provocations and poor compliance may lead to the child being ostracized or criticized by authority figures. If this occurs in the family, it presents the model of coercive parenting that is present in families where the children adopt delinquency and substance abuse (Belcher, Shinitzky, 1998). Protective factors Protective factor comprise those characteristics present in the individual, his/her family as well as in the environment which are able to prevent individuals from adverse outcomes. The Romano family is most likely lacking in offering a nurturing home where the children and the parents are in open communication and the children have parental support that is positive. Personality traits such as self-control, self-concept, self-esteem, academic achievement and social competence also aid in raising the resiliency of the adolescent to avoid substance abuse. The challenge Model is utilizes the resiliency principles on the capacity of the individual to respond as well as to manage his/her life. It states that an individual has the capacity of achieving past the negative factors that might be in their life. As such, a chaotic family does not necessarily condemn an individual to be damaged forever. The challenge model comprises of seven principles in the facilitation of healthy and adaptive development of individuals: independence, insight relationships, humor, initiative, creativity and morality. Developing effective prevention strategies relies on considering both risk factors and protective factors (Belcher, Shinitzky, 1998). If the Romano children were also able to establish friends with positive oriented peers at school who understand the problems presented by substance abuse, then these friends are bound to improve their resilience against the habit. The parents also have a role to play, by establishing a sufficient parenting model despite their busy schedule. The parents are also described as normal by the teachers and as such are in a position to represent as protective factors to their children. On their part, the teachers and the school is committed to the welfare of the students as witnessed by their concern and follow up of the Romano case. The school also has clear rules and expectations regarding the use of drugs by students. The family should also aim at exposing their children to a supportive and safe family. This community should have a negative attitude towards the use of drugs. There are also many positive services and activities that are available to the youth which the family should enro ll the children in to occupy their free time when the parents are away. Educational and treatment approaches are also presented by such communities to assist the adolescents suffering from substance abuse (NIDA Notes, 2002). Children and adolescents present a big challenge in the diagnostic of substance abuse disorder. It is usually likely for the diagnostic evaluation to focus on a particular coexisting disorder or pre-morbid condition for example depression and/or conduct disorder. This can result to the substance abuse being missed or overlooked. This is a common challenge in adolescents as they will often fear being punished for their actions and will in most cases deny ever attempting drugs. They may also feel threatened if the person interviewing them is not sufficiently sensitized with regard to the problem aspect of substance abuse. The need for adolescents to experiment as well as push the limits also presents a point of confusion. The evaluation of substance abuse will therefore require the careful collection of information that can be quantified regarding the pre-existing conditions associated with the abuse. A rational treatment plan cannot be implemented without the performance of an accurat e diagnosis which includes an evaluation of the pre-existing problems and the degree and type of dependence/abuse (NIDA Notes, 2002). Effects of alcohol Alcohol remains the number one substance used by both the youth and adults across the world. The effects are present of this substance can be seen in the youth, within the family, the justice system and the public health sector. Alcohol consumption patterns revealed in studies on such aspects as drinking and driving and binge drinking provides predictive information that is crucial in the fight against substance abuse. Figures from 2005 indicate that the rate of alcohol use in populations aged 12 years and older stands at 9.7 percent. In a state like Arizona, one out of every four individuals indicated that had engaged in binge drinking in the month that preceded the survey. Although alcohol use by adults is of concern, its effect on underage drinkers is alarming. Alcohol is said to kill almost seven more times more underage drinker than a combination of all the other illicit drugs. In addition to this, childrens drinking is a high risk factor for perpetrating violence, falling victi m of violent situation and also being involved in violent accidents such as car crashes. Alcohol also has deleterious effect on the mental, physical and emotional development in the students. In particular it contributes to academic underachievement of students and their eventual failure as productive individuals in the society (Fisher Harrison, 2011). Underage drinking increases the risk of children to develop academic problems, make poor decisions, engage in criminal behavior, engage in risky sexual activities, perpetrate sexual and physical assaults (such as fighting in the case of the Romano children), be victims of both sexual and physical assaults, increase their likelihood of dying young as well as posse a risk to damage their brains irreparably. In addition to the negative effect of underage on the development of the youth, on road safety and on the judicial system, it also possess financial burden on the society that is extraordinary. Handling the various areas of alcohol abuse by the youth such as community treatment programs requires allot of money and resources and is as such a burden to the community (Fisher Harrison, 2011). Research indicate that in situations where a child starts drinking before they are 15 years old, then the risk of them developing alcohol-related problems in their adulthood increases fivefold. Alcohol also posses a risk of harming the brain of an adolescent: stunting brain development. The information generated by these researches provides parents as well as other adults with more reasons why they should act to protect and ensure the health and safety of the children not only in America but worldwide (Fisher Harrison, 2011). Impact of substance abuse among diverse populations By 2003, the United States reported a 9.1 percent of the population said to be suffering from substance use disorder, this is roughly 21.6 million people. 154 million of these were alcohol dependent with drug dependence affecting 44 million. A combination of alcohol and drug dependence was found in 3 million of them. The adolescents and children in the country are feeling the effects most as almost 25 percent of them live in household where the adults or parents are binge or heavy drinkers. A child in every ten children in the country is also said to live in a household that uses illicit drugs. The impact of these is that children grow up with physical and mental drawbacks. A child of an alcoholic parent is at a higher risk of developing alcohol use than any other child and also suffers other mental health problems. Boys are likely to develop externalizing behavior disorders and the girls internalizing behavior disorders both of which predispose them to substance abuse. Children with parents who are illicit drug abusers have a tendency to demonstrate irresponsible, impulsive or immature behavior, have poor school attendance, low IQ score and have behavioral problems that may also involve anxiety and depression. Ion addition, they are also likely to manifest fearfulness, negative concepts of self, loneliness and concentration impairment. All this increase their risk of engaging in substance abuse. The problems of substance abuse also bring considerable shame and associated stigma to their lives which presents a problem of identification in them (Fisher Harrison, 2011). Summary Adolescents engage in use and abuse of substances for various and complex reasons. Most of these reasons can be explained by biological theories, for example, disease model and the social learning theories which focus on environmental factors. The Romano Family case study, as would many cases involving school going children, points mainly to the risk-protective factor theory to explain the childrens substance abuse. This theory is able to distinguish between high and low risk factors leading to the development of the problem of substance abuse amongst school going children and as such help in establishing effective treatment programs for the patients.

Essay example --

The First Silesian War The First Silesian War inaugurated, and is generally seen in the context of, the wider ranging War of the Austrian Succession. It owed its origins to the Pragmatic Sanction of 19 April 1713 whereby the Habsburg emperor Charles VI decreed the imperial succession arrangements as set out in his will, according precedence to his own daughters over the daughters of his (by now deceased) elder brother Joseph I. This proved prescient: in May 1717 the emperor’s own eldest daughter was born and on his death in 1740, she duly succeeded as Archduchess of Austria as well as to the thrones of the Bohemian and Hungarian lands within the Habsburg Monarchy as Queen Maria Theresa. During the emperor’s lifetime the Pragmatic Sanction was generally acknowledged by the Imperial States; however, upon his death it was promptly contested both by the Hohenzollern scion Frederick II, who had just ascended the throne of the King in Prussia, and by the Wittelsbach elector Charles Albert of Bavaria. While Charles launched a claim to the Imperial throne and the Habsburg territories, King Frederick II aimed at the annexation of the Silesia, a Bohemian crown land since 1526. Frederick based his demands on a 1537 inheritance treaty of the Silesian duke Frederick II of Legnica with the Hohenzollern elector Joachim II of Brandenburg, whereby the Silesian duchies of Legnica, WoÅ‚Ã ³w, and Brzeg were to pass to the Electorate of Brandenburg on the extinction of the Silesian Piasts. The Bohemian king Ferdinand of Habsburg, aware of the Hohenzollern ambitions, had immediately rejected the agreement; nevertheless, in 1675 the "Great Elector" Frederick William of Brandenburg raised claim to the principalities, when with the death of Duke George Will... ...ides, and in this war, they supported Prussia against their former allies the Austrians. After battles in 1761–1762 went well for Russian and Austrian forces, in January 1763 Russia had suddenly abandoned Austria after the rise of Peter III who recalled his army from within Berlin and Pomerania upon the death of Queen Elizabeth of Russia Peter was soon assassinated and Catherine the Great succeeded him and could once again bring Russia into an alliance. Peace talks that were already in progress, war had ended in February 1763. worse for Austria, Peter had mediated an agreement between Prussia and Sweden, allowing Frederick II's forces to consolidate his position and bolster Prussia's claims in January and February. All these events were against Austria's interests. Consequently, Prussia was then confirmed with her Silesian possessions in the Treaty of Hubertusburg.

The Effect of Employee Assistance Programs At the Workplace Essay

The Effect of Employee Assistance Programs At the Workplace Throughout the business world, one of the largest problems individual businesses face is the use of illegal drugs and alcohol. These substances greatly affect the business and workplace environments for many individuals. Employee assistance programs were created to help deal with augmenting substance abuse problems. Employee assistance programs enable a companies and its workers to detect if a co-worker is having problems and aids in helping them to overcome their problems by giving them advice or suggesting counseling. Critics have noticed some problems with this program. One problem is the lack of confidentiality and the fact that co-workers and bosses are afraid to confront their workers. In order for companies to minimize their loss of money, and for employees to stop ruining their lives and the lives around them, the employee assistance program is a necessity. Appropriate prevention and intervention efforts with employee assistance programs will save companies from losing experienced employees, and save employees from failure and even death. The most tremendous problems that companies are facing in the Nineties are the abuse of drugs and alcohol. Alcoholism is defined as a chronic, progressive, and fatal disease. The American Medical Association has recognized alcoholism as a disease since 1956 (Scanlon 9). An alcoholic is identified as having a severe dependency, or addiction, and a cumulative pattern of behaviors associated with drinking. Alcoholism is apparent when someone is frequently drunk, having marriage problems, driving while intoxicated, getting fired, or being arrested (Drug Abuse). A significant difference between being an alcoholic and a drug addict is that drugs, no matter what the age of the user, are illegal. Drug abuse is defined as the use of a drug for a purpose other than for its possible intended medical purpose, which causes a person to be impaired physically, emotionally, and socially. In both cases people use these substances as a way to escape from their problems, and as a way of postponing upcoming problems in their lives (Scanlon 10). Substance abuse is the misuse of any substance leading to a loss of control over mind and body. Employee assistance programs were founded in 1971, and they: â€Å"Have been working to develop and main... ...Tyrone. â€Å"The Quick Fix.† The Seattle Times 22 Dec. 1997: C1. Cooper, Lynn M. â€Å"Work Stress and Alcohol Effects.† Journal of Health and Social Behavior Sept. 1990, 260-263. Dickman, Fred ed. Employee Assistance Programs. Springfield Illinois: Charles Thomas, 1988. â€Å"Drug Abuse Self Assessment Survey.† 23 April 1999. Gerhart, Clifford. â€Å"Fighting Substance Abuse on the Job.† Alaska Business Monthly Aug. 1996:46-50. Goldberg, Carol. â€Å"High Price of Addiction.† LI Business News April 1998:1. Hartwell, Tyler D. â€Å"Workplace Alcohol-Testing Programs.† Monthly Labor Review June 1998:27-28. King, Phyllis A. â€Å"Alcohol in the Workplace.† Supervision 59 (1998): 16-18. Maynard, Roberta. â€Å"Handling Drug Problem on the Front Line.† Nation’s Business Aug. 1997: 11. Miller, Andy. â€Å"Employee Assistance Programs.† The Atlanta Journal and Constitution 30 Aug. 1998: 7. Scanlon, Walter F. Alcoholism and Drug Abuse in the Workplace. New York: Praeger, 1986. â€Å"Substance Abuse in the Workplace.† 23 April 1998. â€Å"Substances in the Workplace.† HR Focus Feb. 1997:1-3. â€Å"The Economic Costs of Alcohol and Drug Abuse in the United States.† National Institute on Drug and Alcohol Abuse. 23 April 1999.

Why Walk

Why walk walking as a perfect form of exercise. There are definite benefits of walking to both your physical and mental wellness. the original zero-emission transport We all know the environment could do with a helping hand, and by swapping your car for your feet you’ll be doing just that. Walking, as well as being one of the cheapest ways of getting around, is also the smartest for our planet. You won’t leave a carbon footprint, just your own. did you know? If we all swapped one car journey a week for walking instead, car traffic levels would reduce by at least 10%;We all know we need to reduce our CO2 emissions. By changing some of our travel behaviour, we all have the power to contribute and act on climate change; Local shops are easy to reach on foot and using them helps to support local business and save food miles; Less busy roads will give us safer and quieter streets – who knows, we may even see more children playing outside just like we used to. It's fre e! There's no special skill, training, or equipment needed – all you need is the right footwear Walking is free. Walking doesn’t involve bulky and expensive vehicles or dangerous fuel.Walking doesn’t produce excess carbon dioxide or fumes or cause noise pollution Walking is a more efficient use of space: 20 times as many people can move in the same space by walking as in a car Walking and public transport are perfect partners. If we all swapped one car journey a week for walking instead, car traffic levels would reduce by at least 10%. If every car driver in the UK left their car at home once a month and walked for 20 minutes instead, we could save up to 320,000 tonnes of carbon dioxide each year, the same amount produced by 50,000 homes.Car users regularly suffer up to three times as much pollution as pedestrians because they are sitting in traffic in the line of exhaust fumes from the car in front. Walking also has indirect environmental benefits. The more we walk, the more we take an interest in our surroundings. The more people use parks, green spaces, attractive urban public spaces and the countryside, the more likely it is that money will be spent to preserve, maintain and improve them. Walking helps create better and more prosperous places to live People on foot are likely to spend more at local shops and businesses.More people out walking on the streets helps deter crime and makes places feel safer. Before industrialisation took place there were some alternatives such as riding animals, horse drawn carriages and water transport, but walking must have been by far the most substantial transport mode. The Roman roads of 2000 years ago were predominantly used by pedestrians. Conflicts between pedestrians and wheeled traffic did occur, however, especially in urban areas. For example Hass-Klau (1990) mentions that Julius Caesar banned chariots from the streets in Rome between sunrise and sunset to offer space to the pedestrian.Since the nineteenth century the development of railway and highway systems have led to dramatic changes in travel behaviour towards motorised transport modes. In addition, the bicycle became available as a possible substitute for the pedestrian. Why Not Walk? We’re all good at thinking of reasons why not to get more active, but there are many more reasons why we should. Regular walking improves your general health and reduces your risk of heart disease, some cancers, and Type 2 diabetes. It’s also a great way to lose weight, improve your fitness and your mental health and wellbeing.Read more about the benefits of walking. For those who still aren’t convinced, here are some answers to the most common excuses! â€Å"I don’t have the time. † Walking is by far the easiest exercise to fit into a busy lifestyle since you can do it anywhere at a time that suits you. Every minute you spend walking is quality time, rather than sweating on a packed bus or train or fu ming in a traffic jam. You’ll still have to make a little effort to find time, but remember active people live longer and have a healthier old age – so think of your walking time as a good investment. â€Å"I don’t know any good places to walk. Sometimes main roads don’t feel pleasant and safe for walkers. But there are plenty of quieter streets, parks, watersides and green spaces even in busy urban areas if you know where to look for them. Read more about finding good places to walk and free walking routes for beginners. â€Å"I don’t feel safe on the streets. † It’s understandable that people are concerned for their personal safety and security – but it’s a great shame if this stops you enjoying the benefits of walking. If you can, walk with a companion, or read our advice on staying safe. Also, the more people walk, the safer the streets will be. I don’t have anyone to walk with. † Why not ask your famil y, friends and colleagues if they’re interested in walking with you? Or try an organised programme or led walk. Read more about walking in a group. Where people walk Walking is a common movement in urban transport, as nearly everyone is a pedestrian for part of their trips, but walking as a means of transport is often overlooked walking should not be neglected in these countries as it also is important in connection with other modes. for example, walking from the parking place to the final destination; biking to the railway station, etc.

Deconstruction of an Advertisement

COMM 10265 DECONSTRUCTING AN ADVERTISEMENT ASSIGNMENT Sexy Subaru Car Wash Sexy Subaru Car Wash Sexy Sumo Car-Wash Video. flv – YouTube Subaru puts a new Eastern satirical twist on the tradition Western sexy car wash in their advertisement for the Forrester which in place of Heidi Klum or Jessica Simpson sumo wrestlers scantily washing the new vehicle. This advertisement starts off with a dirty Forrester pulling into the car wash with seductive music playing in the background.Most audiences expect a group of supermodels in bikinis to come out and wash the car, however the elderly couple and the audience is surprised to see six sumo wrestlers come out in uniform to wash the car. The sumo wrestlers whip their rags and rub their stomachs up against the car to depict a scene of what the average sexy car wash would be like when sumo wrestlers take the place of bikini models. Give credit to Subaru for taking this substance of style approach to advertising, with the humor doing their cause no harm. What social groups is the advertisement aimed and what social groups are represented in the advertisement?This advertisement by Subaru is aimed at automobile consumers in Canada, as well as an unintentional client base which see the advertisement as an activist-like change to the way car commercials are being produced. Its humorous and non-conformist provocativeness of the ad engages a different kind of audience than the average car purchaser. There is no specific age or gender that this commercial is aimed at, and by replacing supermodels with sumo wrestlers the car is now being advertised more broadly to include women in the target market.Does the advertisement violate or reinforce social/cultural norms? By using sumo wrestlers the Japanese car company Subaru has put an eastern cultural twist to the advertisement and this contrast is meant to be satirical in nature. In traditional western advertisements particularly in the automobile industry the use of a stereotyp ical â€Å"bombshell† would be used to promote products. This is to give the impression that the sleek new product will help you attain these stereotypical man/women of your dreams.This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that â€Å"Unlike the bikini-wearing models in other ads, you're not left wondering where the car is†¦If anything your eyes seek out the [car], if only for aesthetic relief. † (Lienert 2011) In this advertisement Subaru Canada is also portraying a sense of Japanese pride. Sumo wrestlers are honored in Japan and by replacing a Canadian or American supermodel with a symbol of Japanese pride, the sumo wrestler.This connects viewers with the pride of a Japanese manufactured car that the ad is trying to sell. What else is the ad selling? Subaru Canada is selli ng a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed â€Å"sexy† car advertisements using Sports Illustrated swimsuit models or models of a similar stature.Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising. Subaru takes a humorous approach to the commercial, selling the attributes of the vehicle. The trend of substance over style is now more apparent as consumers are much more educated especially in regards to the auto industry. Buyers are now more likely to be concerned with mileage, service ability/availability and resale value rather than whether or not their ride can get them a date for Saturday night.Works Cited Hall, S. (2011, 11 30). Retr ieved from http://www. adrants. com/2011/11/car-brands-still-using-sex-to-sell. php Lienert, A. (2011, 02 17). Subaru lampoons supermodel ads with sexy sumo wrestlers. Retrieved from http://www. insideline. com/subaru/forester/2011/subaru-lampoons-supermodel-ads-with-sexy-sumo-wrestlers. html Norm (social) . (2012, 11 10). Retrieved from http://en. wikipedia. org/wiki/Norm_(social) Sexy sumo car wash. (2010, 05). Retrieved from

Example Exam Paper

CONFIDENTIAL LG/OCT2008/BEL311 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME ENGLISH FOR ACADEMIC PURPOSES BEL311 OCTOBER 2008 3 HOURS INSTRUCTIONS TO CANDIDATES 1. 2. This question paper consists of two (2) parts : PART A (13 Questions) PART B (1 Question) Answer ALL questions from all parts in the Question Paper. 3. Fill in the details below : UiTM STUDENT CARD NO. PROGRAMME/ CODE PART ENGLISH LANGUAGE GROUP NAME OF LECTURER 4. 5. You are allowed to bring in your English-English dictionary.Please check to make sure that this examination pack consists of: i) the Question Paper DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO This examination paper consists of 13 printed pages  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 2 LG/OCT2008/BEL311 PART A: READING COMPREHENSION (20 MARKS) Read the following articles and answer all the questions that follow. Article 1 – Spare the Rod? I Schools in Europe and the United Kingdom st opped using the cane to discipline delinquent youngsters following protests from parents and politicians more than 16 years ago.In Malaysia, however, the practice has never left the school grounds. Caning has always been legal in Malaysian schools. The Education Ordinance 1957 (Amended 1959) allows corporal punishments, such as caning, to be meted out by school authorities, but only to schoolboys. An Education Ministry directive issued in 1994 listed eight offences that could warrant caning: truancy, involvement in criminal activities, obscene and impolite behaviour, loitering, dishonesty, dirty appearance and vandalism. 5 IIA probe on human rights awareness among secondary school teachers, students and administrators conducted by researchers from local universities engaged by the Human Rights Commission of Malaysia (or SUHAKAM, its Malay acronym) revealed the regular use of the cane in schools. What the inquiry found was a gross breach of a child's rights committed by teachers and administrators alike. In their findings, out of the 5,754 students who participated in the survey, about 52 per cent of the students surveyed agreed that caning commonly happened in their schools.It took place more often in rural schools than urban ones and almost 80 per cent of the cases occurred at technical schools. 10 15 III Understandably, SUHAKAM is disheartened by the findings of its study. Commissioner and education working group chairman, Professor Chiam Heng Keng said that while SUHAKAM understands the need to discipline and punish wrongdoers, it maintains that caning is not the best corrective measure. She further added that caning only tells the child to stop whatever he has done. In other words, it does not address the underlying problem. She stressed that teachers must work with parents to get to the root of the problem.She added that harsh punishments tend to reinforce a child's negative attitudes. However, 20 25  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL C ONFIDENTIAL 3 LG/OCT2008/BEL311 she cautioned that we should not confuse upholding the rights of the child with indulging the child. IV Although many experts argue that caning is outdated, even primitive, many educators defended it as a way to stem rising violence in schools. Eighty per cent of teachers agreed that persistent troublemakers in school should be caned. The SUHAKAM probe found that 79. 5 per cent of teachers and 71. per cent of administrators agreed that persistent offenders should be caned though Malaysia had signed the Declaration of the Convention on the Rights of the Child (CRC) in 1995. In addition, they also revealed that girls were not spared the rod. Almost seven per cent of female respondents from girl schools had reported this. Under the present Child Act 2001, only boys between the ages of 10 and 18 may be subjected to corporal punishment. 30 35 V Last October, the Ministry of Education allowed teachers other than 40 headmasters, principals and those involved in disciplining students to use the cane.The decision followed the rise in cases of assault on teachers and gangsterism in schools. It was recommended that only certain teachers be empowered to cane students. Ideally, they should have at least 10 years of teaching experience and be married with children. 45 VI The secretary-general of the National Union of the Teaching Profession, Lok Yim Pheng, admitted that there are other ways of disciplining a student. These include imposing fines, sending students to detention class and making parents sign a pledge to ensure that their children do not misbehave.However, if push comes to shove, then principals and headmasters should use the rod professionally and with compassion. She reiterated that even so, caning should be the penalty of last resort, reserved for absolute hardcore cases and should never be done publicly. 50 The Star, July 15, 2007  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 4 LG/OCT2008/BEL311 QUESTION 1 State whether the following statements are TRUE (T) or FALSE (F). a) Caning troublemakers in school is considered a form of maltreatment by most teachers. In the survey carried out by SUHAKAM, both boys and girls were caned.When it comes to caning, the Education Ordinance 1957 clearly contradicts the Child Act 2001. More than half of the respondents in the survey had been caned by their teachers before. (2 marks) QUESTION 2 What do the following words mean as used in the passage? a) ‘breach' (line 14) b) ‘disheartened' (line 20) c) ‘underlying' (line 25) d) ‘stem'(line 31) ___ _ _ _ _ (2 marks) QUESTION 3 Circle your answer for the question below. According to teachers, the following are reasons they support caning in schools except a) Students who repeatedly cause trouble should be caned. b) Caning is one way to prevent violence in schools. ) Caning reduces assault cases and gangsterism in schools. d) Caning has the least negative effect on students. (1 ma rk) b) c) d)  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 5 LG/OCT 2008/BEL311 QUESTION 4 Why is caning not the best corrective measure according to SUHAKAM? Give two (2) reasons. (1 mark) QUESTION 5 According to Professor Chiam Heng Keng, what is the best way to overcome discipline problems in schools? (1 mark) QUESTION 6 What is the main idea of paragraph VI? (1 mark)  © Hak Cipta Universiti Teknologi IMARA CONFIDENTIAL CONFIDENTIAL 6 LG/OCT2008/BEL311QUESTION 7 According to the secretary-general of the National Union of the Teaching Profession, only â€Å"if push comes to shove, then teachers and headmasters should use the rod professionally and with compassion† (lines 49-51). Under what conditions did she recommend this? List two (2) conditions. (2 marks)  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 7 LG/OCT2008/BEL311 Article 2 – Caning Does More Harm Than Good I The Women's Centre for Change Penang (WCC) notes with gr eat concern the recent proposal to extend caning as a method to handle discipline problems involving schoolgirls.We caution against the use of the cane on children regardless of gender. II The caning of a child is in direct contravention of the Convention on the Rights of The Child (CRC), of which Malaysia is a signatory. Caning contravenes Article 19 of the CRC. Under the article, the governments must protect the child from all forms of maltreatment by parents or others responsible for his or her care. Furthermore, corporal punishment is a form of child abuse. There is no evidence to suggest that this method can improve a child's learning ability. 5 10 III Caning may not be the most effective way to deal with problems of indiscipline.While it may bring about the immediate compliance of the child, the issues of physical harm as well as emotional damage to the child need to be taken into consideration. Corporal punishment can lead to increased antisocial behaviour, aggression and chr onic defiance. Furthermore, inflicting severe punishment and using mental humiliation on children have adverse effects such as loss of selfesteem and personality changes with ramifications on adult life. The use of the cane can be abused, especially when frustrations are vented. However, teachers who are fed up with the rising cases of indiscipline in schools may say caning is justified. 0 15 IV The social consequence of caning is that it sends a clear message that violence is an acceptable form of behaviour in society, that is, it is all right to use violence and inflict pain to teach a child something. This goes against all efforts to reduce the level of violence in our society. V Caning may seem to be a quick fix solution to misbehaviour, but it fails to address the root causes of the problem. The causes involve an inability to fit into a rigid, examination-orientated education system, the negative effects of 25  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 8 LG/OCT2008/BEL311 overty, the need to challenge boundaries, insufficient guidance from the home, dysfunctional family situations, negative influences from the neighbourhood environment, among others. 30 VI WCC would therefore urge the Ministry of Education to: 1. Work with other agencies and community groups, for example those dealing with the health, welfare and rights of the child, so as to provide support where needed, to both students and school authorities; 2. Consult with experts in various fields to work out alternative forms of discipline which include behaviour modification programmes that help enhance positive behaviour of students; 5 3. Support school teachers by reducing the number of students per class, having teacher assistants, providing skills training in class control and handling difficult students, having access to highly trained counselors and child psychologists; 40 4. Have a more balanced education system which moves away from an over-emphasis on examinations towards a more holistic education which cultivates the child's other potentials. Prema E. Devaraj, Programme Director, Women's Centre for Change, Penang. The Star, December 3, 2007  © Hak Cipta Universiti Teknologi MARACONFIDENTIAL CONFIDENTIAL 9 LG/OCT2008/BEL311 QUESTION 8 What does Article 19 of the Convention on the Rights of The Child state? (1 mark) QUESTION 9 Caning as a measure of instilling discipline among students can lead to emotional damage. List four (4) kinds of damage. (2 marks) QUESTION 10 â€Å"The social consequence of caning is that it sends a clear message that violence is an acceptable form of behaviour in society, that is, it is all right to use violence and inflict pain to teach a child something. † (lines 21-23) What does Prema Devaraj mean by the above sentence? 2 marks)  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 10 LG/OCT2008/BEL311 QUESTION 11 How can the â€Å"negative influences from the neighbourhood environment† (lines 29-30) cause students to misbehave in school? (2 marks) QUESTION 12 List two (2) recommendations made by the Women's Centre for Change to the Ministry of Education on how to help teachers in the classroom. (1 mark) QUESTION 13 The education system should move away from an over-emphasis on examinations and become more holistic in order to develop the students' other potentials or talents.State two (2) ways the education system can develop the students' other potentials or talents. (2 marks)  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 11 LG/OCT2008/BEL311 PART B : WRITING (20 MARKS) QUESTION 1 You are a school counselor and you are asked to give a talk to a group of teachers. Based on these two articles â€Å"Spare the Rod? † and â€Å"Caning Does More Harm Than Good†, you have developed the following opinion about the issue: â€Å"Caning should not be allowed in schools today† Using the information from the two articles, write a spe ech of about 300 words to support your opinion.Include three main ideas with supporting details for your talk. (You must use information that you have gathered from reading the two articles but marks will be deducted if you copy sentences from the articles). In-text citations and proper acknowledgement of references used must also be included.  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 12 LG/OCT 2008/BEL311  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL CONFIDENTIAL 13 LG/OCT 2008/BEL311 END OF QUESTION PAPER  © Hak Cipta Universiti Teknologi MARA CONFIDENTIAL

Brave New World.

The Ideal Women Brave New World is a fantasy of the future that sheds a blazing critical light on the present. Huxley says â€Å"Community, Identity, Stability† is the motto of this utopian World State, the motto of this utopia is the opposite of how this world really exists. Huxley’s description of the new world is a dystopia. Lenina is a futuristic model of the modern women. She is one of the idolized women of this dystopia. The role of women in this society is promotes promiscuity and drug use.Linda on the other hand, had a very different experience then Lenina as women of this New World. Huxley embodies the trials and tribulations that these women deal with. In Brave New World, Aldous Huxley uses the characters Lenina and Linda to show the role of women in this society. From the novel Brave New World Lenina is the ideal woman in this society. She conforms to the standards that are set for the women in the new world. As Lenina talks to Bernarsd, she says, â€Å"And how can you talk like that about not wanting to be a part of the social body?After all, everyone works for everybody else† (Huxley 91). This means that Lenina accepts the idea. In addition to that, Lenina does not believe in monogamy; she is very promiscuous, as every other woman is in the society; promiscuity is an accepted belief in this society. When Fanny talks to Lenina about seeing the same man for too long, she starts to lecture her about how wrong it really is: â€Å"And you know how strongly the D. H. C objects to anything intense or long drawn.Four months of Henry Foster without having another man–why he’d be furious if he knew† (Huxley 41). Lenina accepts the idea of promiscuity, which makes her the ideal women of the society; she follows by their standards. Not only does the society use promiscuity to control the population, but also promote the use of soma. One of the states mottos is â€Å"a gramme in time saves nine†. This means that they promote the use of a dangerous drug called soma (Huxley 89).Lenina’s brain is conformed to the idea that soma is the means of living. Soma is a drug that replaces reality with happy hallucinations. Aldous Huxley shows how Lenina is a typical character, an ideal role model of the New World; she conforms to all the ideas and rules of this society. On the other hand, Linda has a different experience than Lenina. Linda was once a member of the New World, but during a visit to the reservation she hit her head and when she could not be found, she was left there.Linda’s stay on the reservation was different from the New World: â€Å"So they are having children all the time-like dogs. It’s revolting† (Huxley 122). This means that, unlike the new world, the natives believed in families and having children the traditional way, other than the new world which uses the Bokanovsky process. Natives also did not believe in promiscuity;they thought of promiscuity as revolting. As Linda states, â€Å"Well, here the other people went on, nobody’s supposed to belong to more than one person†. (Huxley 121).This is important because this statement depicts the women of the reservation are traditional, meaning sleeping around with other men is not acceptable. When Linda was caught sleeping with other men, the women were angry and cruel to Linda. Linda also was not able to take soma. Linda says, â€Å"I suppose John told you. What I had to suffer—and not a gramme of soma to be had† (Huxley 120). This means that the reservation did not use soma; it was not a desirable drug. Even though Linda was once a member of the New World, she was a savage; her experience was contrasting than Lenina’s.By using Lenina and Linda Aldous Huxley shows two different stories and experiences from two different women brought up in the same world. Lenina’s life in the new world has an altered appearance than Linda who lives in the rese rvation. Bernard describes Linda as â€Å"so fat. And all the lines in her face, the flabbiness, the wrinkles† (Huxley 119). This is important because it describes Linda’s different appearance now that she lives on the reservation, when she lived in the New World Linda had more youthful appearance, like Lenina.Linda also missed the use of Soma; hen Linda returns back to the New World, â€Å"She took as much as twenty grammes a day† Linda is again dependent on soma. Even though Linda through unfortunate events became a savage, she has the same beliefs that Lenina also has. In conclusion, Lenina and Linda are both an ideal woman of the New World, both women depict the typical woman. Even though they went through different experiences their moral, standards, and values are the same. Works Cited Huxley, Aldous. Brave New World. New York: HarperCollins , 1989. Print. Brave New World. The Ideal Women Brave New World is a fantasy of the future that sheds a blazing critical light on the present. Huxley says â€Å"Community, Identity, Stability† is the motto of this utopian World State, the motto of this utopia is the opposite of how this world really exists. Huxley’s description of the new world is a dystopia. Lenina is a futuristic model of the modern women. She is one of the idolized women of this dystopia. The role of women in this society is promotes promiscuity and drug use.Linda on the other hand, had a very different experience then Lenina as women of this New World. Huxley embodies the trials and tribulations that these women deal with. In Brave New World, Aldous Huxley uses the characters Lenina and Linda to show the role of women in this society. From the novel Brave New World Lenina is the ideal woman in this society. She conforms to the standards that are set for the women in the new world. As Lenina talks to Bernarsd, she says, â€Å"And how can you talk like that about not wanting to be a part of the social body?After all, everyone works for everybody else† (Huxley 91). This means that Lenina accepts the idea. In addition to that, Lenina does not believe in monogamy; she is very promiscuous, as every other woman is in the society; promiscuity is an accepted belief in this society. When Fanny talks to Lenina about seeing the same man for too long, she starts to lecture her about how wrong it really is: â€Å"And you know how strongly the D. H. C objects to anything intense or long drawn.Four months of Henry Foster without having another man–why he’d be furious if he knew† (Huxley 41). Lenina accepts the idea of promiscuity, which makes her the ideal women of the society; she follows by their standards. Not only does the society use promiscuity to control the population, but also promote the use of soma. One of the states mottos is â€Å"a gramme in time saves nine†. This means that they promote the use of a dangerous drug called soma (Huxley 89).Lenina’s brain is conformed to the idea that soma is the means of living. Soma is a drug that replaces reality with happy hallucinations. Aldous Huxley shows how Lenina is a typical character, an ideal role model of the New World; she conforms to all the ideas and rules of this society. On the other hand, Linda has a different experience than Lenina. Linda was once a member of the New World, but during a visit to the reservation she hit her head and when she could not be found, she was left there.Linda’s stay on the reservation was different from the New World: â€Å"So they are having children all the time-like dogs. It’s revolting† (Huxley 122). This means that, unlike the new world, the natives believed in families and having children the traditional way, other than the new world which uses the Bokanovsky process. Natives also did not believe in promiscuity;they thought of promiscuity as revolting. As Linda states, â€Å"Well, here the other people went on, nobody’s supposed to belong to more than one person†. (Huxley 121).This is important because this statement depicts the women of the reservation are traditional, meaning sleeping around with other men is not acceptable. When Linda was caught sleeping with other men, the women were angry and cruel to Linda. Linda also was not able to take soma. Linda says, â€Å"I suppose John told you. What I had to suffer—and not a gramme of soma to be had† (Huxley 120). This means that the reservation did not use soma; it was not a desirable drug. Even though Linda was once a member of the New World, she was a savage; her experience was contrasting than Lenina’s.By using Lenina and Linda Aldous Huxley shows two different stories and experiences from two different women brought up in the same world. Lenina’s life in the new world has an altered appearance than Linda who lives in the rese rvation. Bernard describes Linda as â€Å"so fat. And all the lines in her face, the flabbiness, the wrinkles† (Huxley 119). This is important because it describes Linda’s different appearance now that she lives on the reservation, when she lived in the New World Linda had more youthful appearance, like Lenina.Linda also missed the use of Soma; hen Linda returns back to the New World, â€Å"She took as much as twenty grammes a day† Linda is again dependent on soma. Even though Linda through unfortunate events became a savage, she has the same beliefs that Lenina also has. In conclusion, Lenina and Linda are both an ideal woman of the New World, both women depict the typical woman. Even though they went through different experiences their moral, standards, and values are the same. Works Cited Huxley, Aldous. Brave New World. New York: HarperCollins , 1989. Print.

The Mosaic floors at Fishbourne

The Mosaic floors at Fishbourne have been damaged in a variety of ways. In this essay I am going to describe and explain how several of the floors have been damaged before explaining how the damage might have been caused. In addition, I will then explain what this damage can tell us about the changing function of the site. I will now organise the damaged floors into different categorises of 4 types, and those 4 types are:- Natural-natural damage such as weather erosion. Structural- structural damage such as post holes or ditches or drain marks. Accidental-accidental damage such as JCB marks, or plough marks. Vandalism-vandalism damage made on purpose such as rubbish site. I will now describe and explain each of the 4 different types of floor damage. I will start off with Natural damage. There are 2 clearly visible effects of natural damage at Fishbourne, the first is Subsidence, subsidence is the motion of a surface as it shifts downward relative to a datum such as sea-level, there are clear and visible marks of subsidence at Fishbourne as one of the floors is decomposed and has signs of floor sinking, and tiles crumbled down also sinking, this tells us that the place could have been used as a rubbish tip site before because there are clear dips around that particular floor so people could of just thrown rubbish into it and then buried it, then built over with mosaic and now dug up again, subsidence also occurs in brittle areas of the Earth's crust and by ductile flow in the hotter and more fluid mantle of the Earth caused by the footwall of normal faults. And the second natural damage is Fire, one of the floors at Fishbourne shows heavy erosion by weathering, this is because during Roman rule, a fire was reported and burned most of the place, when the fire ended, it burned and completely destroyed the roof in that particular area, so there was then no roof and the mosaic floor was then exposed to the harsh English weather which slowly eroded it and eventually was then covered over by Earth and then eventually dug up, the fire did not actually cause any damage, but it burned down the roof so it collapsed onto the floor creating the first part of the damage, and then the weather erodes the floor and creates the second part of the damage. I will now explore Structural damage, there are 2 clear visible effects of structural damage, and the first is Granary Posts, one floor at Fishbourne has clear post holes left in it, they are equal length apart from each other and are opposite to each other. This shows that if there were Granary Posts, there was a Granary store used to store goods such as food, weapons, jewellery, and other valuables, when the Granary store was taken down, posts were left there and the wood oxidized and rotted. This tells us that the people that put up the Granary store and took it down were probably in a rush and wanted to do it quickly, and the Granary store could of be used for military purposes, also the wooden posts were left there after granary store was taken down, this tells us that maybe the Romans did not really know about objects like wood rotting, and they could have been in a hurry to take down the granary store as posts were left in there this could show they did not have time to take out the posts. The second Structural damage is a Drainage Ditch, a floor at Fishbourne has damage which can suggest that a Drainage Ditch could have been placed there earlier on because there is a massive dip in the shape of a ditch on one of the mosaics, in the Medieval period this drainage ditch could have been used for growing various crop, and might have been used as a burial ground or even a rubbish tip again, there is evidence of it being a burial ground because a skeleton was found under that mosaic. I will now look at the Accidental damage, there are 2 cases of accidental damage at Fishbourne, the first is a JCB channel concrete mark, one of the mosaics at Fishborne has been damaged by a channel of concrete that runs through the mosaic floor, it is clearly visible and was caused when the site was first discovered, the concrete was used to fill in the ditch that had been dug by a mechanical digger in order to lay water pipes in the 1960s, this tells us that the Fishbourne site had been completely overgrown, no-one knew of the site's existence until the 1960s, by then 3 quarters of the site had already been destroyed by this time. And the second damage is Medieval ploughing, one of the floors at Fishbourne has deep parallel line plough marks in the floor probably caused by a Medieval plough, this tells us that the place could possibly of been used to grow various crops on farm land in medieval times. I will now finish off the different types of damage by exploring the last type of damage which is vandalism, at Fishbourne there is 1 case of vandalism damage, near one of the mosaics there is a burial site with a number of graves and skeleton bones found in them, but some of the mosaic floor patterns are still visible under the skeleton, dug through the tiles, there could of probably been robbers trying to get to the bodies and could of smashed through the grave looking for valuables, this tells us that the site could have been used as a burial ground, and maybe in a hurry to burry someone. To conclude this essay, from the evidence that is available to me at the site and through other sources such as photographs and extracts I can successfully prove how the floors were damaged at Fishbourne and explain  about the different types of floor damage as I have already done this earlier  on in this essay in the main body of evidence.

Mathematics idea Assignment Example | Topics and Well Written Essays - 250 words

Mathematics idea - Assignment Example Lastly, data error results from measurements, analysis techniques, or interpretation (Meyer 128). In the above scenario, there are both formulation and numerical errors. The formulation error is evident in the assumptions made during the modeling of the concept. For instance, the modeling assumes that in every century there are only 4 generations, that is, children are born after every 25 years. This is an incorrect and inconsistent assumption leading to the formulation error within the model. Moreover, the model assumes that in as much as there are various generations, each generation had given birth to other generations. This is another incorrect and inconsistent assumption. In respect to the numerical errors, the above model does not have a consistent and accurate domain selection. The selection of the domain has been significantly influenced by the end result of the model and not the accurate steps required. Therefore, in this model, it is the end justifying the means and not the means justifying the end. These two errors make the mathematical model to be inaccurate and/or